A REVIEW OF MUNICH JEWELRY WEEK 2016 – PART I

On Alchimia Blog: A REVIEW OF MUNICH JEWELRY WEEK 2016.

Unbearable lightness – Federica Sala

This exhibition, more than anything else, was an inspiration for me. It was great to see this place completely transformed since last year. Even though the place is very characterized, it was conceptually related to the pieces. The light and the rough tables highlighted the elegant and striking contrast and tension that the works are all about. The artist did a good job in advertising her work inside and outside of the exhibition space, and in realizing “valuable” and “affordable” versions for everything so as to address and target different audiences. Such as the two versions of the book, or by realizing edition pieces (that were successfully very quickly sold) in addition to the more expensive ones.